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If then : how the Simulmatics Corporation invented the future / Jill Lepore.

Lepore, Jill, 1966- (author.).

Available copies

  • 1 of 2 copies available at Sage Library System. (Show)
  • 1 of 1 copy available at Hood River County Library District.

Current holds

0 current holds with 2 total copies.

Summary:

"The Simulmatics Corporation, founded in 1959, mined data, targeted voters, accelerated news, manipulated consumers, destabilized politics, and disordered knowledge--decades before Facebook, Google, Amazon, and Cambridge Analytica. Silicon Valley likes to imagine it has no past but the scientists of Simulmatics are the long-dead grandfathers of Mark Zuckerberg and Elon Musk. Borrowing from psychological warfare, they used computers to predict and direct human behavior, deploying their "People Machine" from New York, Cambridge, and Saigon for clients that included John Kennedy's presidential campaign, the New York Times, Young & Rubicam, and, during the Vietnam War, the Department of Defense.... In the 1950s and 1960s, Lepore argues, Simulmatics invented the future by building the machine in which the world now finds itself trapped and tormented, algorithm by algorithm." -- Provided by publisher.
Location Call Number / Copy Notes Barcode Shelving Location Circulation Modifier Age Hold Protection Active/Create Date Status Due Date
Hood River County Library 303.4834 LEP 2020 (Text) 33892100701896 Adult New Books Book None 10/02/2020 Available -

Record details

  • ISBN: 9781631496103
  • ISBN: 1631496107
  • Physical Description: xii, 415 pages : illustrations ; 25 cm
  • Edition: First edition.
  • Publisher: New York, New York : Liveright Publishing Corporation, a division of W.W. Norton & Company, [2020]

Content descriptions

Bibliography, etc. Note:
Includes bibliographical references (pages 337-390) and index.
Formatted Contents Note:
Prologue: What if? -- The social network. Madly for Adlai ; Impossible man ; The quiet American ; Artificial intelligence ; Project Macroscope -- The people machine. The IBM president ; Billion-dollar brain ; Fail-safe -- The four-eighty -- Hearts and minds. Armies of the night ; The things they carried ; The fire next time ; An octoputer ; The Mood Corporation -- Epilogue: More data.
Summary, etc.:
"The Simulmatics Corporation, founded in 1959, mined data, targeted voters, accelerated news, manipulated consumers, destabilized politics, and disordered knowledge--decades before Facebook, Google, Amazon, and Cambridge Analytica. Silicon Valley likes to imagine it has no past but the scientists of Simulmatics are the long-dead grandfathers of Mark Zuckerberg and Elon Musk. Borrowing from psychological warfare, they used computers to predict and direct human behavior, deploying their "People Machine" from New York, Cambridge, and Saigon for clients that included John Kennedy's presidential campaign, the New York Times, Young & Rubicam, and, during the Vietnam War, the Department of Defense.... In the 1950s and 1960s, Lepore argues, Simulmatics invented the future by building the machine in which the world now finds itself trapped and tormented, algorithm by algorithm." -- Provided by publisher.
Subject: Data mining.
Simulmatics Corporation.

Additional Resources