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Franchise : the golden arches in Black America / Marcia Chatelain.

Available copies

  • 0 of 1 copy available at Sage Library System. (Show)
  • 0 of 1 copy available at Hood River County Library District.

Current holds

0 current holds with 1 total copy.

Summary:

"From civil rights to Ferguson, Franchise reveals the untold history of how fast food became one of the greatest generators of black wealth in America. Often blamed for the rising rates of obesity and diabetes among black Americans, fast food restaurants like McDonald's have long symbolized capitalism's villainous effects on our nation's most vulnerable communities. But how did fast food restaurants so thoroughly saturate black neighborhoods in the first place? In Franchise, acclaimed historian Marcia Chatelain uncovers a surprising history of cooperation among fast food companies, black capitalists, and civil rights leaders, who -- in the troubled years after King's assassination -- believed they found an economic answer to the problem of racial inequality. With the discourse of social welfare all but evaporated, federal programs under presidents Johnson and Nixon promoted a new vision for racial justice: that the franchising of fast food restaurants, by black citizens in their own neighborhoods, could finally improve the quality of black life. Synthesizing years of research, Franchise tells a troubling success story of an industry that blossomed the very moment a freedom movement began to whither."
Location Call Number / Copy Notes Barcode Shelving Location Circulation Modifier Age Hold Protection Active/Create Date Status Due Date
Hood River County Library 338.70973 CHA 2021 (Text) 33892100751024 Adult New Books Book None 09/13/2021 Checked out 10/08/2021

Record details

  • ISBN: 9781631498701
  • ISBN: 1631498703
  • Physical Description: xi, 324 pages : illustrations ; 21 cm
  • Edition: Liverlight paperback [edition].
  • Publisher: New York, NY : Liveright Publishing Corporation, a division of W. W. Norton & Company, 2021.

Content descriptions

Bibliography, etc. Note:
Includes bibliographical references (pages [277]-312) and index.
Formatted Contents Note:
Introduction: from sit-in to drive-thru -- Fast food civil rights -- Burgers in the age of black capitalism -- The burger boycott and the ballot box -- Bending the golden arches -- Black America, brought to you by... -- A fair share of the pie -- The miracle of the golden arches -- Conclusion: bigger than a hamburger.
Summary, etc.:
"From civil rights to Ferguson, Franchise reveals the untold history of how fast food became one of the greatest generators of black wealth in America. Often blamed for the rising rates of obesity and diabetes among black Americans, fast food restaurants like McDonald's have long symbolized capitalism's villainous effects on our nation's most vulnerable communities. But how did fast food restaurants so thoroughly saturate black neighborhoods in the first place? In Franchise, acclaimed historian Marcia Chatelain uncovers a surprising history of cooperation among fast food companies, black capitalists, and civil rights leaders, who -- in the troubled years after King's assassination -- believed they found an economic answer to the problem of racial inequality. With the discourse of social welfare all but evaporated, federal programs under presidents Johnson and Nixon promoted a new vision for racial justice: that the franchising of fast food restaurants, by black citizens in their own neighborhoods, could finally improve the quality of black life. Synthesizing years of research, Franchise tells a troubling success story of an industry that blossomed the very moment a freedom movement began to whither." -- Provided by publisher.
Subject: McDonald's Corporation.
Fast food restaurants > United States.
Franchises (Retail trade) > United States.
Business enterprises > Purchasing > United States.
African Americans > Civil rights.
Race discrimination > United States.
African Americans > Economic conditions.
HOUSE & HOME / General.
McDonald's Corporation.
African Americans > Civil rights.
African Americans > Economic conditions.
Business enterprises > Purchasing.
Fast food restaurants.
Franchises (Retail trade)
Race discrimination.
United States.

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