"You need a sound business plan to start a business or raise money to expand an existing one. For over 30 years, how to Write a Business Plan has helped fledging entrepreneurs -- from small service businesses and retailers to large manufacturing firms -- write winning plans and get needed financing. This bestselling book contains clear step-by-step instructions and forms to put together a convincing business plan with realistic financial projections, effective marketing strategies, and overall business goals,"--Back cover.
Why and how to write a business plan -- Do you really want to own a business? -- Choosing the right business -- Potential sources of money to start or expand your small business -- Your résumé and financial statement -- Your profit and loss forecast -- Your cash flow forecast and capital spending plan -- Write your marketing and personnel plans -- Editing and finalizing your business plan -- Selling your business plan -- After you open-- keeping on the path to success -- Good resources for small businesses -- Business plans for nonprofits.
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