Shortcut your startup : speed up success with unconventional advice from the trenches

Reum, Courtney (author.). Reum, Carter, (author.).

Summary: "From the Reum brothers--former Goldman Sachs investment bankers, successful operators, and investors--comes Shortcut Your Startup, a practical playbook for both aspiring and seasoned entrepreneurs, filled with unconventional yet accessible advice for maximizing your business venture. Courtney and Carter Reum have years of experience in the field, from investing in over 130 companies, including Lyft, Pinterest, Warby Parker, and ClassPass, to driving the success of their own liquor brand, VEEV Spirits. The Reum brothers have learned from every triumph and tribulation, and over the years have developed an effective and easy-to-understand guide to help entrepreneurs through the startup journey from inception to sale. Complete with personal anecdotes and real-life advice from the business playing field, Shortcut Your Startup outlines Courtney and Carter's ten key "Startup Switchups" that flip traditional advice on its head."--

Record details

ISBN: 1501173006
ISBN: 9781501173004
ISBN: 1501172999
ISBN: 9781501172991
Physical Description: viii, 246 pages : illustrations, charts ; 24 cm
print
Edition: First Gallery Books hardcover edition.
Publisher: New York : Gallery/Jeter Publishing, 2018.

Content descriptions

Bibliography, etc. Note:

Includes bibliographical references (pages [245]-246) and index.

Formatted Contents Note:

It's a whole new startup world out there, and time is your scarcest resource -- Part 1: Prelaunch. Get into the trenches: investigation -- Know if you're a speedboat or a sailboat: business strategy -- Obsessively take advantage of your unfair advantages: market differentiation -- Part 2: Running the business. Do what you do best, and outsource the rest: specialization --Build in flexibility and a diversified focus: iterations and pivots -- Think milestones, not time: operational efficiency -- Nail it before you scale it: model refinement -- 1 percent better is 1,000 percent better: relentless improvement -- Gain buy-in with heart-based momentum: storytelling -- Part 3: Exiting. Success doesn't equal a successful exit: strategic sales -- Enough from us- get after it!