Includes index.

Prologue: The garden of forking paths -- pt. 1. Disturbing the peace. The undertakers of capitalism ; The human attention exchange ; Knowing how to swim ; Abandoning the shipwreck -- pt. 2. Pseudorandomness. Let me see your war face ; Like marriage, but without the fucking ; Speed is a feature ; D-Day ; A conclave of angels ; The hill of sand ; Turning and turning in the widening gyre ; ¡No pasarán! ; The dog shit sandwich ; Victory ; Launching! ; Dates @Twitter ; Acquisition chicken ; Getting liked ; Getting poked ; The various futures of the forking paths ; Retweets are not endorsements ; The dotted line ; Endgame -- pt. 3. Move fast and break things. Boot camp ; Product masseur ; Google delenda est ; Leaping headlong ; One shot, one kill ; Twice bitten, thrice shy ; Ads five-oh ; The narcissism of privacy ; Are we savages or what? ; O Death ; The barbaric yawn ; Going public ; When the flying saucers fail to appear ; Monetizing the tumor ; The great awakening ; Barbarians at the gates ; IPA > IPO ; Initial public offering: a reevaluation ; Flash boys ; Full frontal Facebook ; Microsoft shrugged ; Ad majorem Facebook gloriam ; Adiós, Facebook ; Pandemonium lost -- Epilogue: Man plans and God laughs.