AI for small business : from marketing and sales to HR and operations, how to employ the power of artificial intelligence for small business success Cover Image

Book

AI for small business : from marketing and sales to HR and operations, how to employ the power of artificial intelligence for small business success / Phil Pallen.

Summary:

"ChatGPT, machine learning, automation, natural language processing. Every day, it seems like there is a new AI term to learn and a new promise of how it will improve your work. But with tons of conflicting information, small business owners are left wondering exactly how to leverage AI technology to grow and, more importantly, stay competitive with larger companies. Cutting through the buzzwords and media frenzy, AI for Small Business is the road map to take you from overwhelmed to empowered. Opening with simple explanations of AI basics and clarification of myths, you are empowered to assess your goals to create a comprehensive AI strategy for your business--including information on selecting tools, a timeline for implementation, and ideas for scaling systems." --Provided by publisher.

Record details

ISBN: 9781507222911
ISBN: 1507222912
Physical Description: 255 pages ; 23 cm
Edition: First Adams Media trade paperback edition.
Publisher: New York : Adams Media, 2025.

Content descriptions

General Note:

Includes index.

Formatted Contents Note:

Preface -- Introduction -- Part 1. Understanding the basics of AI -- Building a comprehensive AI strategy -- Part 2. AI + sales -- AI + marketing and advertising -- AI + social media and content creation -- Customer service -- AI + finance and accounting -- AI + operations and logistics -- AI + human resources and talent management -- AI + data analysis and decision-making -- AI + security and legal compliance -- AI + R&D and innovation -- Index -- Beyond the book.